Measuring Marketing

Evantage Consulting Presents: Practical Tips on How to Bring Change to Your Organization at 2009 eMetrics Marketing Optimization Summit

San Jose, Calif. (PRWEB) May 5, 2009 -- Evantage Consulting, a Minneapolis-based leader in cross-discipline consulting, will present a marketing metrics seminar for analysts and marketing managers at the 2009 eMetrics Marketing Optimization Summit.

"Companies spend a great deal of time and money collecting marketing data, but they struggle with incorporating that data into their decision making and acting upon it," explains Andrew Janis, senior online marketing consultant at Evantage. "This seminar is designed to provide practical, actionable advice on using metrics to guide better marketing decisions."

In the seminar, Practical Tips on How to Bring Change to Your Organization, Andrew will focus on introducing organizational change management principles to address many of the common hurdles organizations face. He will provide practical recommendations for both marketing management and analysts, based on case studies and interviews, on how to bring about change within an organization.

About Andrew Janis

Andrew Janis has over nine years of online and traditional marketing experience. He works with clients to manage, implement and measure online marketing efforts, including paid search, email marketing, search engine optimization and online advertising. He has an MBA from the University of St. Thomas.

About Evantage Consulting

Evantage Consulting solves complex, cross-disciplinary problems creatively to help business leaders realize breakthrough results. By leveraging specialized expertise and a full spectrum of business and end user data, Evantage helps transform their clients' products and services to align business objectives with customers' needs. Evantage specializes in user experience and analytics, integrated web strategy, business performance consulting and innovations in health care.

Founded in 1999, Evantage Consulting is headquartered in Minneapolis, MN. For more information, visit www.evantageconsulting.com. Evantage Consulting is also proud to be a two-time winner of the Minneapolis-St.Paul Business Journal's Great Places to Work award.

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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