Hamman Marketing Associates Signs Contract with Business Development Center of Jordan
Johnson City, TN (PRWEB) July 19, 2007 -- Hamman Marketing Associates, a marketing communications and business development consultancy, has signed a contract to work with Jordan's Business Development Center in Amman to assist Jordanian companies expand their presence in the U.S. Market.
The programs are funded by the U.S. Agency for International Development (USAID) and administered through the Business Development Center's Tatweer export development office. Phase One involves market research packages for the individual companies in their respective marketing areas that include medical reagent kits, food products, footwear, cosmetics, and building supplies. Phase Two includes a series of one-on-one meetings and strategy sessions with individual company officials in Tatweer's corporate offices in Amman, Jordan. It also includes creation of marketing communications materials (advertisements, sales literature, and press releases), and U.S. trade show attendance on behalf of participating companies. A trade mission of appropriate U.S. companies and potential trade partners will be assembled to meet with the Jordanian companies in Amman to facilitate opportunities for both U.S. and Jordanian interests. Phase Three will provide ongoing sales management and support in the U.S. on behalf of the Jordanian companies participating in the program.
"This is an exciting opportunity for us and a demonstration of how integrated the global economy is," says Hamman Marketing Associates owner Al Hamman. "This type of trade relationship opens opportunities for numerous U.S. businesses and is a true 'win-win' for all involved."
Working with Hamman Marketing Associates on the project is Judith Halleran, a marketing veteran and former Sr. VP of Global Operations for the International Executive Service Corps (IESC). Ms. Halleran designed IESC's Fast Track Trade program approach, a featured strategy of the Jordan-U.S. Business Partnership program and an integral part of all IESC export trade and competitiveness programming worldwide.
Tatweer is an economic development program funded by the U.S. Agency for International Development and managed by the Business Development Center, a Jordanian not-for-profit organization. Established in 2005, Tatweer provides assistance to increase competitiveness of private businesses in Jordan, with emphasis on small and medium-sized enterprises. The program also serves to support U.S.-Jordan business linkages and promote bilateral trade between the two countries.
Hamman Marketing Associates is a sales and marketing communications consultancy dedicated to helping entrepreneurial companies launch new products, enter new markets, gain distribution, and build brand awareness. Established in 1999, company services include advertising creation & placement, sales literature development, public relations (PR), direct mail, package design, marketing plans, corporate ID, and trade show promotion to support brands.
For more information, visit www.hamman.biz or www.HammanMarketing.com , or call Al Hamman at (423) 467-9864.
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